Q: Define Build Smart
A: One of the many challenges of owning a business is to identify what you do, how you go about it and letting people know that you mean it. This is our 26th year of building homes. I have learned a few things along the way. What I am about to share with you is what myself and our team deem really important.
We like the “Build Smart” tag line to identify ourselves because it takes a holistic approach to everything we do. I recently asked our employees to take each letter of “Build Smart” and come up with a word that most identifies what we are about.
The words are B for Balance, U for Unity, I for Integrity, L for Longevity, D for Detailed, S for Simplicity, M for Morals, A for Adaptable, R for Reliable and T for Transparent. The words seem simple but there are complex. The more I have thought about each word the more I realized most are interconnected.
It is hard to have Balance if there is no Unity. Keeping the Detail Simple is a top priority. The odds of increasing ones Longevity is tied directly to having Balance, a strong sense of Morals and being Reliably Transparent. We now live in a world of which being Adaptable is paramount.
I am encouraged how much thought our employees put into these words. What I really like is that they use them on a daily basis.
I think that is why I like building homes. It is the ultimate challenge. Every day is different. Having the “Build Smart” words defined and used daily is the glue that helps makes it work.
The next series of article will describe each word associated to “Build Smart”.
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